UX Burlington 2015: Scaling UX
by Sam Selikoff November 2, 2015
How can we keep UX the focus of a growing organization? We need a set of tools, practices and guidelines. Let's look at five stages.
Stage 1: Research. Find your project's stakeholders, and figure out what they want.
- Instead of simply building desired outputs, focus on desired outcomes.
- Above all, listen. And take good notes! One way to do this, use a sharpie on small yellow stickes. This is the level of fidelity you should want during a brainstorming session - forces you to distill a request down to its essence.
Then, organize your stickies using this grid:
Delight | | | | | Unnecessary---------------------------------------Necessary | | | | | Disgust
This will help you prioritize your stakeholders' desired outcomes.
Stage 2: Requirements. Get out of the building, and talk to people. Ask open-ended questions. Ask about past experiences. Keep them talking - "Tell me more."
- You'll find that some of your ideas fall flat. Talking to users forces you to reassess the assumptions and expectations you have about your product.
Stage 3: Design. Run a design session. Get a group of people. The purpose here is to generate as many ideas as possible. Get all sorts of users, developers, designers, product people. Then
Start with 8-ups. Fold an 8.5 x 11 piece of paper in half three times, and ask everyone to sketch what they'd like the app to do. Sandbox to 10 minutes. Very low-fidelity, purpose is to just get ideas.
- Then, get feedback on everyone's designs
Do it again, but with 2-ups. Fold the paper in half once. Allow some time for higher fidelity sketches. Get feedback again.
Then, move to wireframing.
Stage 4: Development. Measure your future goals. Try to get both quantitative and qualitative measures. Create workable prototypes via Keynote.
Ultimately, when scaling UX, the only non-negotiable principle is communication.